In the past couple of years, the internet world has witnessed a major increase in the popularity of numerous social media platforms. Some of them have managed to have their “fifteen minutes of fame” and then completely become irrelevant, and then, there are those that have successfully stood the test of time.
One of those social media platforms is Instagram for sure. Ever since it came into play, it piqued the interest of millions and millions of people for a variety of different reasons. Not only is it very interesting, and visually appealing, but beneficial as well.
That’s probably one of the main reasons why so many businesses utilize it whenever they want to expand. If you are a business owner and you think your firm could use a little “push”, then you should definitely consider opening an Instagram business account. Don’t believe that’s a good idea? Keep reading then!
Any Company Can Be Successful On This Platform
One of the best things about Instagram is the fact that it’s very friendly, which means that anyone or anything is welcome to join it. In other words, it doesn’t matter what your firm does or if it’s big or small, this community will undoubtedly embrace it.
Of course, every beginning is a bit challenging and difficult, but that doesn’t mean that you shouldn’t give it a try. Sometimes, companies have the tendency to buy Instagram followers when they first create their business profiles, because they know that this strategy is going to bring them a lot more organic ones. Consequently, maybe you should also consider doing this if you do not have the patience to wait.
The point is that this social media platform is ideal for companies from practically every industry and if you want your brand to become a lot more visible in the online world (and in general), then you should definitely turn to Instagram because it’s going to help you achieve that.
One of the best ways to spread the word about your firm and brand, and concurrently, connect with your target audience is by being very active on this platform, which means that you should post at least one picture and story on a daily basis.
Well, that’s at least the recipe that some of the biggest names in the world (like Coca-Cola) have been utilizing, and they seem to be doing “just fine” (to say the least). So make use of it too!
It Will Help You Reach Target Audience
The reality (whether we like to admit it or not) is that people, particularly, younger generations are addicted to social media platforms, including Instagram. Even though it’s been more than one decade since its inception, it is still extremely popular among people of all ages.
That’s why, if you want to reach a wider audience and potentially convert them into customers, then you should certainly rely on Instagram because it’s known for making it happen. Besides that, it will give you a competitive edge as well.
How come? Well, that’s because the more people you interact and engage with, the more consumers you’ll have. Not to mention the fact that there are still a lot of firms that haven’t started employing Instagram yet, which means that you’ll be several steps ahead, which is massive in the business world.
You’ll Become More Relatable
Yes, it’s great when your followers see that you are running a successful business, that your brand is generally awesome and the whole nine yards, but don’t you think that they will appreciate even more when they conclude that you are more than just your company and that they can actually relate to it?
So how are you supposed to show them this side of your firm? For starters, one of the best things that you can do is to share everything that is going on behind the scenes. This means that you should show them different stages of creation, how you thought of something, introduce them to the members of your team, etc.
By doing any of these things (or why not, all of them) you are going to humanize your brand and business in general, and, at the same time, build rapport with all the people who follow you. This is something that will undeniably leave an amazing impression on your followers, because, that’s not something that a lot of companies do.
Another excellent way to become more relatable is by sharing some of your experiences. Of course, this doesn’t need to include the ones that are solely related to your firm, but personal ones as well.
You should be the one who is going to decide what you are comfortable sharing and what you’re not. But the point is that when you share certain stories you almost immediately connect with your audience, and they no longer perceive you solely as a brand/company, but also as a human with different emotions and feelings.
Remember, that at times, some of them may even recognize themselves in your stories, which will only make the bond between you and them stronger. All of these things are going to help your business become a lot more relatable, which is always a good thing!
It’s Going To Increase Your Sales
Many reports have shown that more than eighty percent of users of this social media platform will resort to it whenever they want to hunt down a particular service or product. In addition, roughly eight percent of them will also utilize it when they want to finalize their decision before they spend money on anything.
And more than thirty percent of people will turn to Instagram when they decide to buy a product. This just goes to show how omnipotent this app is and that it can undoubtedly increase your sales.
And, after all, that’s certainly one of the main goals (if not the main one) of every business, right? Therefore, if you want to boost sales, then you should most definitely use this tool!
Even though it’s widely known that Instagram can help many entrepreneurs take their companies up a notch, we still wanted to create this article, just to remind you once again of its supremacy.
