Starting a new business in any industry or sector is an extremely daunting task. In the copywriting industry, competition is already high, and the growing influence of Artificial Intelligence is giving clients and those seeking content more food for thought. However, we still live in an age where companies are looking for authentic content, especially in quickly emerging sectors in Canada such as iGaming.
The iGaming industry, which encompasses online gambling avenues such as online casinos and online sportsbooks, has rapidly risen in stock in recent years as a result of digital advances and the passing of legislation legalizing and regulating the activity in the province of Ontario in 2022. Due to the growth in popularity, there is a growing need for more coverage of new innovations and releases within the industry. For those looking to start a copywriting business in this future-thinking sector, here are a few tips to make a flying start.
Know Your Stuff
When it comes to imparting knowledge, it is fundamental that the message communicated is packed with confidence and trust that the writer or team of writers know what they are talking about. Knowledge of an industry could stem from the origins and historical background to insights into the latest technology utilized by game developers and designers. For example, a review platform for betting sites would need a deep, ingrained understanding not just of how a website works and the processes involved, but also of how the landscape of the betting industry looks and changes made according to society, with forecasts into the future scoring even more points for a review platform. Forming a solid knowledge base to pass on to readers usually stems from plenty of research and testing to ensure you know the products.
Build an Online Presence
With the knowledge base secured, it is time to make moves into the business world. Nowadays, with those digital advances, the online world has gained much more relevance and even though there is plenty more potential to exploit in Canada, the world is a writer’s oyster, and the thriving online world provides writers with an environment to reach far corners of the planet.
Beginning with a basic website is a good start, but if extracts and snippets can be published in user-friendly formats onto ever-popular social media platforms, there is an established community to preach to and grow your presence.
Remain Relevant
Once you are equipped with the knowledge to spread to readers far and wide and have the online means to channel it, then keeping up with the times is the next battle. Online casinos and online sportsbooks are progressing faster than a hand of blackjack or the spin of a roulette wheel, and for review platforms, staying one step ahead of the play can separate you from your competitors. This certainly involves delivering the most up-to-date information on new games or platform releases as well as the benefits, and pitfalls, for users. Remaining relevant and balanced is a way to build trust with readers and will keep traffic flowing through your website.
Believe in the Journey
The points raised in this piece are the more crucial aspects for starting a copywriting business in the iGaming industry. There are of course many other factors such as client acquisition, establishing a streamlined accounting system and conforming to local tax laws that need to be taken into consideration. However, one of the most fundamental pillars in establishing a business is to believe in what you are doing. You might have all the knowledge, but without passion, a large slice of authenticity is lost. So, with that said, take that belief and enjoy the ride.
