Why Sports Fans Are Some of the Most Loyal Communities
On a yesterday-here-today-gone tomorrow kind of day, whereby one exchanges one’s telephone for a new one a year and switches social sites as they change socks, one thing remains pretty reliable—sportsmen and loyalty. Come betrayals, streaks of lost games, calamitous one-season stints with bitter concluions, they’re back. They don’t turn jelly on you, they don’t […]
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